Nadiya A., a 45-year-old resident of Cement Colony in Bengaluru, Karnataka, embodies the transformative power of the Naari Circuit initiative. This case study, drawn from her interview guide, expands her story into a detailed narrative highlighting her journey in e-waste management, family impact, and community leadership, told through her evolving roles and aspirations.​

Before joining Naari Circuit, Nadiya spent long 9-hour days waste picking and sorting at dry waste collection centers (DWCCs), earning a meager Rs 100 daily. Safety risks loomed large—police harassment, encounters with street threats, and derogatory comments eroded her dignity daily. Health suffered too, with frequent fevers and skin rashes from unsanitary conditions, while irregular hours strained her responsibilities toward five dependents as a married woman with only level 3 education.

Word of Naari Circuit reached her through DWCC connections, promising the improvements she craved: higher income, self-respect, and real opportunities in organized e-waste handling. Her family embraced the decision wholeheartedly, viewing it as a step toward better well-being for all. This pivotal choice shifted her from survival mode to structured empowerment within a women-led social enterprise.

Today, as partner-president, Nadiya's days pulse with purpose—from early morning awareness drives in neighborhoods to evening collections of sorted e-waste from DWCC partners. Her income has surged to 50-60% profit shares, enabling financial stability and investments in family needs. New skills flourish: navigating government schemes, building e-waste networks, mastering money management, and honing communication that radiates confidence, especially after leading college awareness sessions.​

Naari Circuit reshaped Nadiya's world—increased earnings brought respect at home, where her voice now leads family decisions, and in the community, where peers draw inspiration from her rise. She reflects Improvement, more confidence in becoming a better person," crediting program training for this inner strength. Other women, witnessing her progress, step forward motivated to join the e-waste revolution.​

Nadiya dreams of constructing a secure home where her family's basic needs are met without struggle, extending this stability so no one in her community repeats past hardships. While Naari Circuit's support in skills and networks proved invaluable, she calls for amplified government aid in housing and expanded training to scale these wins. Her story underscores Naari Circuit's role in fostering women entrepreneurs in sustainable waste management.​​

Copyright (c) 2025 Naari Circuit. All rights reserved.

Designed and Managed by PCI India

Responding to the growing e-waste challenge, Naari Circuit has been created with the objective to build an inclusive, women-led e-waste value-chain through enterprise creation.

PCI India, has been working in India since 1998. We drive interventions to transform  the
lives of communities at scale by solving complex social issues – partnering with governments, private sectors, and development organizations.

Copyright (c) 2025 Naari Circuit. All rights reserved.
Designed and Managed by PCI India